HIVE | website

UX design

I was involved in User labs, creating personas and analysing data together with the team. I kicked off the projects following meetings with Stakeholders. I worked closely with the team making sure our designs met business requirements and goals. We run regular User labs and iterated wireframes and UI designs according to the results.

Research

I was hired to redesign the new website. initially I worked on competitive analysis and website architecture.

User flows

I eventually drew some user flows. One of the main challenges was the introduction of a Plan based subscription therefore we needed to identify and facilitate existing users who wanted to migrate to a subscription based solution.

Wireframes

Once we've discussed the paper UX sketches i designed wireframes using Sketch.  View examples of wireframes.

High fidelity UI designs

Once I had enough info I started working on the visuals using Sketch.

UI components

Considering Hive Website grew hugely since I started working with them (we reached 1 million users and launched in 6 different countries) it became increasingly difficult to manage each Product customisations, upsells and different pricing and ways of paying for each country. I decided to adapt a more modular approach and use components which the Dev Team could add to each Product page. View Desktop and Mobile components prototype and examples of how they have been implemented.

Management

I managed Hivehome.com website's design team (Product designer, Digital designer, UX researcher). On a regular basis I had to attend meetings with Head of Web, Brand, Marketing and various Stakeholders. Besides designing experiences, I also had to gather requirements and eventually dealing with Engineers and QA Team, making sure they followed our design guidelines.